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3 - Marketing Action Plan
In order to have a successful launch on Google, Yahoo, Bing and beyond we need to create the Marketing Action Plan.
The Marketing Action Plan will include:
- Understanding your competitors in the marketplace who are online, achieving rankings for keywords and phrases that you are going after.
- Understanding your competitors quality of rankings, measure what we are up against
- A detailed report of the high value key words we need to target
- Potential ROI, when the campaign begins to pay for itself, and beyond
- Setting concrete goals, goals that will be setup in Analytics, tracked and measured, integrated with your site
- Detail and outline exactly what we need to do your website to make it search friendly for all of the high value target keywords and phrases
Goals
After we complete our keyword research and traffic increase calculations, we will determine a specific set of keywords, traffic projections, and revenue projections to be set as goals for our strategy and campaigns.
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