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1 - Link Building & Search Engine Marketing Campaign Now that we have a solid Marketing Action Plan and SEO tuned website, we will plan a smart link building campaign, which is necessary to give your website relevance and what Google refers to as domain “Authority”. Authority and relevant popularity is critical in order to rank you for highly competitive keywords we will be going after. A link building campaign is a monthly campaign where our experts spend due diligence and hands on time to get your web site links (URLs) blasted all over the internet, but targeted to your market, such as industry web sites, e-zines and blogs, related topical sites, news and social channels. The work is done by our Search Team and involves skillful copywriting, writing articles, submitting to “relevant” web sites and blogs, getting top listings in business link directories (which sometimes incur fees), advanced internet outreach techniques, link bait (constructing perfect contextual link ads that resonate with your audience), optional PPC (pay per click) campaigns, online press release service, social syndication and Facebook campaigns, and on-going reporting so you can see our progress - we handle everything. |
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